Novotel JB

Johor Bahru, Malaysia

A new towering landmark in the heart of Johor Bahru, Malaysia — Novotel debuts a new ‘look and feel’ in partnership with SMID. Linbaq Holdings, Accor Hotels, and SMID came together in a collective collaboration for the 314 keys transformation, which resulted in rearranged spaces, decor, and concepts aligned with Accor’s refreshed midscale Novotel brand. A signature hotel experience is envisioned — without standardization — from check-in to check-out — a major development for the brand and a leading approach in the midscale market. As part of Novotel’s new design ethos, the hotel incorporates ideas for a social hub, a feeling of home, and sustainable materials.

Client's Name

Novotel, JB


Johor Bahru, Malaysia


Interior Design

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